Transforming the Casino Lobby: Hondubet’s Shift to Real-Time Personalization
ZingBrain AI helped Hondubet move from manual game collections to a dynamic, self-optimizing experience, improving unique game discovery and active days per player while maintaining seamless control over commercial promotions.
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Fast-growing brand with a strong focus on product quality and player experience.
Overview
Hondubet is a fast-growing brand with a strong focus on product quality and player experience. The team constantly looks for ways to improve the platform and make the lobby more relevant for their audience.
They had two clear objectives:
- Turn the lobby from a static, one-size-fits-all layout into a dynamic experience that adapts to each player in real time.
- Minimize manual lobby management and keep human control only at the strategic level.
To make this happen, Hondubet partnered with ZingBrain AI and rebuilt the way their casino lobby works from the ground up.
The Challenge
Before the transformation, the lobby relied heavily on manual collections and static sections. This created familiar challenges:
- The same structure for every player
- Constant manual updates across multiple sections
- Irrelevant content and duplicate games appearing in different sections
- Ongoing time investment from the casino team
- Limited flexibility when promoting specific providers or commercial deals
The team wanted a system that would adapt continuously to player behavior, without adding more operational work.
The Solution
ZingBrain AI became the engine behind the Hondubet lobby.
Fully API-Driven Lobby Sections
Today, almost all lobby sections are powered directly through the Zing API.
Instead of manually building and updating collections, Hondubet dynamically pulls personalized sections that reflect each player’s behavior and preferences:
- Favorite Mechanic & Favorite Provider
- Games the player hasn’t tried yet
- Similar games based on the player’s top titles
- Trending games and top games among other players
- A pop-up with similar games when a player closes a game
The lobby now adjusts automatically as player behavior changes. No duplicates. No irrelevant games.
In practice, there are almost no sections left that require daily manual updates. The operational load on the casino team dropped significantly, and the constant “lobby maintenance” bottleneck disappeared.
Smart Promotion Without Breaking Personalization
Like any operator, Hondubet needs to promote certain games or providers due to commercial agreements, campaigns, or strategic priorities.
Instead of placing static banners or manually pinning games across the lobby, the team uses Zing’s Game Promotion tool.
Promoted titles are:
- Ranked per player
- Integrated into personalized sections
- Shown consistently only if they match the player’s interests
If a player engages with a promoted game, it remains visible. If not, it naturally fades out and is replaced by more relevant options.
This way, commercial goals are achieved without sacrificing relevance or player experience.
The Result
The transformation delivered both operational and business impact:
- A radical reduction in manual lobby management
- No duplicate or irrelevant games across sections
- Seamless promotion of priority providers and titles
- A fully adaptive, player-centric lobby structure
- Nearly 100% of active players are interacting with the recommendation sections
Personalization is no longer an add-on but rather the core logic of the Hondubet lobby.
Metrics
During the trial period, we ran a 50/50 A/B test.
- Group A continued using the manually managed lobby.
- Group B received the fully personalized experience powered by Zing.
For analysis, players were segmented into:
- Newly registered players
- Existing players who were already active before the test started
Uplift for Newly Registered Players (Test Group vs Control):
- GGR & Turnover per Player: +25%
- Bets per Player: +30%
- Unique Games per Player: +25%
- Active Days per Player: +10%
Uplift for Existing Players (Test Group vs Control):
- GGR & Turnover: +5%
- Bets: +10%
- Unique Games per Player: +25%
- Active Days per Player: +5%
What the teams say
Conclusion
For Hondubet, this project was not only about improving KPIs. It was about building a modern casino experience where the lobby adapts to the player and not the other way around.
By combining automation, intelligent promotion logic, and real-time personalization, the brand moved from manual curation to a self-optimizing, data-driven lobby.
The result is a scalable system that supports both player satisfaction and commercial objectives — without increasing operational complexity.
